Backlink is a term associated with Web site or Web page. It can be defined as,

A Backlink is a link that points “back” to your site, usually from another site.

courtesy, The Zunch Search Engine Optimization Dictionary.

Backlink is also well-known as incoming link, inbound link, inlink, and inward link. Why are the Backlinks most popular?, because search engines counts the number of Backlinks a Web site has, and based on that, they puts that Web site’s search engine ranking. In this regard I want to add, that Google’s Page-Rank algorithm counts Backlinks to determine a Web site’s rank. So, when we consider for a Web site’s Search Engine Optimization our goal becomes to increase Backlinks pointing to that Web site.

In this context, Espreson has adopted one method called, Friendly Links exchange program. With this new feature you can show-up your Blog or Site in Espreson. You will find Friendly Links at Espreson’s side-bar. If you want to show-up your site then just click Add your link here! just below the Friendly Links, then fill-up the small form giving your Site or Blog Title, URL, Reciprocal URL, Email, Message(optional), etc., after getting approval from Espreson’s side you will be able to see your Site or Blog active in Espreson’s Friendly Links.

Espreson wouldn’t able to implement this feature, if Eric author of Links Back SEO wouldn’t developed WP-Backlinks Wordpress Plug-in. As I think, it’s a Nice, Great & Worthy plug-in for SEO(search engine optimization), because it helps your site to increase number of Backlinks. Lets go through what Eric, author of Links Back SEO describes about this plug-in,

WP-Backlinks is a plugin that makes it easy to trade and manage your backlinks. There will be a form for other webmaster to fill out in your side navigation with their site details and and the url to the page that has a link to your site. Once the form is filled out WP-Backlinks will spider that page and make sure that they really did put a link to your site on that page. It will also log the page rank of that page. In the admin section you will have to approve any new links to be displayed on your site so that there aren?t any inappropriate links going on you site. You can set a limit of how many links to trade per page. The default is five. Here?s the math. If you have a site that has 1000 pages and you trade 5 links per page of your site that would be an additional 5000 incoming backlinks. Your pagerank and traffic would definitely start to rise and any text-link-ads or what ever advertising you are doing if any would also become more valuable.

Before ending this post I want to thank again Eric for its Unique creation of WP-Backlinks.

N.B. Reciprocal URL( it’s the link which depicts, where you want show-up Espreson(as an example) in your site, whether it’s your home page or other page. As an example of a Reciprocal URL: http://yoursite.com/ or http://yoursite.com/page1 ) is important, because without this link your Site or Blog will not be accepted at Espreson.

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