Social Marketing, a new generation marketing concept. Philip Kotler and Alan R. Andreasen defines social marketing as,
differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.
In Social Marketing main focus is on consumer that means—Consumer Orientation. In social marketing, the consumer is assumed to be an active participant, by learning what people want and need rather than trying to persuade them to buy what we happen to be producing.
With the evolution of Blog, Social Marketing has got another spark and that is Blog Marketing which is one of the Social Media Marketing methods.
As we know, Blog is people driven online-journal, where a blogger shares his/her thoughts, experiences and ideas through his/her sole opinion written on his/her blog. And today underlying benefit of Social Marketing has been successfully tapped in Blog, because it’s people driven.
Now, if we get into reality we find a newly born Social Marketing Network or Social Media Marketing platform called SocialSpark.
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With SocialSpark an advertiser got social media exposure through huge network of blogger. Here an advertiser can promote or get opinion about their product or service by running cash sponsorship offers, which in later a blogger writes his/her opinion or run display advertising on his/her blog and gets paid for it.
As because SocialSpark connects blogger and advertiser in one platform, it provides unique and powerful features like,
- Blogger and advertiser can create their own unique profile
- A blogger can register their blogs
- Make network friends
- An advertiser can find blogger, view their blog and blog metrics, send messages, view their network of friends, view their previous advertiser whom they worked last, view feedbacks regarding previous transactions, comment on their profile, etc.
- An advertiser can target specific group of blogs that meets specified criteria for their campaign and monitor campaign analytics.
and lots more. Check out this video.
In one word SocialSpark is a synergism of Social Network and Social Marketing.