Nowadays Twitter is seemed to be leaning towards advertising program. Generating revenue from advertiser. Recently Twitter launched @earlybird for exclusive offers and deals.
What is @earlybird ?
@earlybird is an official twitter account through which twitter retweets time-bound deals, sneak-peeks, and events crafted only for the Twitter community from band of advertiser.
So, ultimate goal of Twitter is to monetize and let Tweeters save money on deals.
How to get deals on your Twitter timeline?
Just follow @earlybird
So, follow and get deals, thats’ the big catch.