Salman Khan in his mega super-hit film Dabangg has lessoned a new style to Indian new generation—hang on sunglass back of collar. This movie bagged big hit with this new style along with action scenes and stunts. I have found many new-gen guys intimated this style reluctantly.
On other part Google has started a marketing experiment for their Goggles. But, don’t think that this marketing experiment has relation with Dabangg. But, has bit co-relation between Google Googgles and Salman Khan’s Sunglass. Both are new style of hanging and searching. Although Google Googgles is one year old style, but their new marketing experiment will give new dimension for offline advertisement. As per Google statement:
We’re working with five brands—Buick, Disney, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile web. They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.
Whats is Google Googgles?
Google Googgles is a new kind of mobile app by Google, that lets you search the web by taking pictures through your mobile device.
Lets see, to what extent Google marketing experiment hit like “Hanging Sunglass back on Collar”.