A new era of digitization has just begun there is lots more we will encounter in coming years. If we go back to 2001 we could remember how was India’s digital penetraition. That time mobile or cellular technology was just getting shapped. In 2007 when In Apple Inc. introduced the iPhone, the first multi-touch smartphone a big leap of another revolution begun in mobile technology and people gradually digging more into social networking to web indulgence. Gradually Google’s Orkut, Twitter and Facebook came into digital foray. A study shows that India has recorded world’s largest growth in social media users in 2013. So, gradually after the year 2013 with this +ve growth in digitization had opened the new door for digital marketing companies who uses various digital channels to deploy, promote or market products and services to consumers and businesses.
But what does a digital marketing company usually do and how come they help in promoting or marketing products and services to consumers and businesses?
In short— a typical digital marketing company provides various services via their technology, analytics, marketing support and content for digital transformation influencer marketing, content automation, campaigns, e-commerce, social media deployment, display advertising, through web and mobile.
Who are the top 10 vendors who provides this kind of digital marketing services?
- Sapient Nitro – a global marketing and consulting company provides business, marketing, and technology services to clients through variouss digital channels on web and mobile.
- Accenture Digital on services – provides integrated digital business and technology services through analytics and big data, and mobility and industrial internet worldwide.
- IBM Digital – a global expert in digital deployment through various digital channels like email, mobile, web and social through their software and service deployment.
- DigitasLBi – a global marketing and technology agency provides Content Strategy, Branded content, Creative, User experience, Mobile, CRM, Social Media to name a few
- TO THE NEW Digital – TO THE NEW Digital is a premium digital services company that combines the power of technology, analytics, marketing and content for digital transformation. They are a team of 600 people which includes technology evangelists, social media experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide. TO THE NEW Digital is also a strategic partner of many global companies including Google, Amazon Web Services (AWS), YouTube, DataStax and MongoDB
- AliveNow – provides B2C Social Media agency
- Web Chutney – expertise on online advertising, website design, mobile marketing and social media.
- Interactive Avenues – provides Digital Branding, Online Advertising, Content Management, Communities, Social Media Frameworks, Mobile marketing to name a few
- Cognizant Digital – digital solutions and services that provides Digital Marketing, Market Intelligence, Technology and Marketing Creative services.
- Wipro Digital – a digital solution provider with their capabilities in strategy, design and technology they provide adaptive architecture, service integration, engineering and delivery support the end-to-end digital transformation needs of clients, accessing innovative and disruptive technologies such as cognitive computing, cloud, smart devices, internet of things (IoT), open source and more.